5 Email List Segments You Should Have To Make More Sales


Email marketing is a huge revenue generator if you do it right. One way of improving customer experience on your email list is by using segments to deliver more personalised campaigns.

Here's some of our top list segments to implement:

💌 Purchase history: Your past customers are the people most likely to buy from you again, so be sure to follow up with past customers & share your latest offers

💌 Interests: If you offer a range of products, segmenting by interest in specific categories can ensure your emails are relevant to users.

💌 Inactive subscribers: Set up automation for subscribers who haven't opened your emails in a while, and try to re-engage them. If they don't re-engage, you should cleanse them from your list.

💌 Demographics: If you have different ideal customer avatars, you can send more personalised, targeted emails for each demographic.

💌 Abandoned carts: If you don't send follow-up abandoned cart emails, you're missing out on profits! Send reminder or incentive emails to users who abandoned their carts to close more sales.

So, what do you think? Do you currently use any of these segment ideas? Or are you inspired to try some new ones? Leave your answers in the comments below. 👇



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