Is Your Content Damaging Your Brand?
😰 Inconsistent branding across your content can damage your brand. How?
➡️ It can translate into low quality. If your brand isn't consistent across all touch points, it feels untrustworthy, and consumers will assume what you offer is of low quality.
➡️ It can cause a loss of trust. Consistency creates more trust, while inconsistency sends mixed, confusing messages and erodes trust.
➡️ It can make you forgettable. Repetition is the key to memorising anything. So how can anyone remember your brand if every time they come across it, it looks, sounds, or feels different to last time?
➡️ It can decrease your revenue. Ultimately brands that consumers are not aware of, do not trust, or cannot remember, are not companies that buyers purchase from. Inconsistent content leads to a loss of new and repeat customers which causes a decrease in sales & revenue.
If you're ready to go from inconsistent to unforgettable with your brand, contact us to learn how our brand and marketing services can help you! 💌
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