How To Be The Brand Your Customers Love In 2022
When it comes to being the go-to expert, the most talked about brand online and the one your customers go to time and time again, it’s never about the products you sell and the services you provide (even if it is what they need), it’s always been about how you make them feel and the experience you provide 🖤
We talk a lot about brand experience here because it’s just so important for brand and business growth, but if you want your customers to really love you, then you’ll want to save this post for later.
⭐️ Talk to your customers as if you were having a conversation IRL, with a friend over coffee (or champagne) - the excitement you feel when your friend tells you a story or shares an achievement with you, that’s what your customers want to feel when they interact with your brand. That love, excitement and hype they feel for you as their customer. Through elevated brand experience and messaging throughout your social media, marketing and website, talk to your customers like you would a friend, make them feel seen, heard and celebrated and most importantly if it fits within your brand values, have fun!
⭐️ Share your brand values loud and clear. If you’re an Ecommerce brand offering sustainable packaging and you know this is something important to your customers, sing it from the rooftops! Talk about your process, your decision to use a certain type of packaging, why you don’t celebrate certain holidays because it’s against your values and so on. The more your customers understand your values, the more they will want to support your business.
⭐️ Don’t be afraid to be a little extra. Step outside your brand comfort zone, have a little fun and wow your customers and their expectations (of course, if this fits within your brand values). Remember: the brand’s who stand out the most, are disruptors, being a little extra and doing what others aren’t.
Need a little more help? That’s what we’re here for - we’re all about sharing the love this month, being the month of love, so reach us and let’s get your customers all loved up ❤️
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