How To Write Better Product Descriptions
20% of eCommerce purchase failures are caused by a lack of or unclear product descriptions* 😱 Scroll down (then save) to learn how to write better product descriptions ➡️
![Know your target audience deeply](https://cdn.shopify.com/s/files/1/0301/9397/5431/files/How-To-Write-Better-Product-Descriptions-Marketing-Your-Brand-2_1024x1024.jpg?v=1634007602)
![Make the copy scannable and easy to read](https://cdn.shopify.com/s/files/1/0301/9397/5431/files/How-To-Write-Better-Product-Descriptions-Marketing-Your-Brand-3_1024x1024.jpg?v=1634007607)
![Focus on the benefits (not the features)](https://cdn.shopify.com/s/files/1/0301/9397/5431/files/How-To-Write-Better-Product-Descriptions-Marketing-Your-Brand-4_1024x1024.jpg?v=1634007613)
![Use storytelling to drive purchases](https://cdn.shopify.com/s/files/1/0301/9397/5431/files/How-To-Write-Better-Product-Descriptions-Marketing-Your-Brand-5_1024x1024.jpg?v=1634007618)
Don’t have time to carefully craft the right promotional copy? Contact Marketing Your Brand to find out how our copywriting services put the right words in your mouth.
*Study by Nielsen Norman Group
** Read more on How To Write Product Descriptions?
*** This topic is also covered in our Brand Building Workshops (launching soon!) join our wait list to enjoy perks when doors open. 🌸
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