The Marketing Spotlight

How Longer Instagram Captions Can Help You Reach More Followers
Leverage the power of words on Instagram with longer captions. The trend towards substantive, mini-blog posts is expected to intensify in 2023, resulting in increased engagement. Capture your audience's attention and maximize your presence with impactful longer captions.
Say Goodbye to External Link-in-Bio Providers on Instagram
  Do you remember the first time you realised that Instagram doesn’t allow you to post links in captions? We do - and let’s just say there was some swearing in our office that day. All we wanted to do...
The Ultimate Guide to Social Media Image Sizes in 2023
Social media image size requirements can change overnight so you should check in to  ensure you are sizing them to perfection. Here we highlight the latest social media sizes for various platforms to boost your brand's reputation!
New Instagram Features Marketers Should Be Using in 2022

With new Instagram features being released all the time it can be tricky knowing which ones are worth your while. We have picked out 7 new innovative Instagram features that we believe will be beneficial to your marketing strategy.

How To Personalise Your Brand
If you are looking to create an authentic experience for your customers, personalised marketing is worth investing in! Here are our top tips and strategies for humanising your brand in 2023 and beyond.
Top eCommerce Trend Predictions for 2022
Are you looking to keep up with your consumer’s desires and demands in 2022? If you are looking to transform your user’s online experience, here are our top e-commerce predictions for you to consider.
How To Choose The Best Social Media Scheduling Tool?
Social media scheduling tools are a must-have for creating a seamless social strategy. With countless tools available, the hard part is choosing the best tool for your content needs. Here are our top 5 social media scheduling tool picks!
How to Benefit From Instagram's Search Engine
Are you finding you're not getting the views or engagement you hoped for on Instagram? Instagram’s algorithm is always changing which can make things difficult. View our detailed guide on how to show your content to the best possible users!
The Hidden Meaning of Fonts
It's not just the words themselves that matter. How your words appear visually — the specific typefaces and fonts you use on your website and in your logo design — matters too. 
Customers Are Bonding To Brands
If you want to succeed as an eCommerce business you must have more than a good product - you need a strong brand! Here’s everything you need to know about building a powerful brand in a competitive market.
How Much Should You Pay for a Logo Design?
Your logo design is one of the most important decisions your business will ever make - so it’s important you get it right. If you want to find a winning logo design at a price your company can afford, keep on reading.
Create Your Business Name With Our Handy Guide
Your business name matters. We provide you with the strategy you need to navigate the most important factors involved in naming your business, and help you to generate a distinctive, memorable name that will excite your staff, build buzz in your industry, and immediately connect with your future customers. 
If Social Media Changes, Will It Affect You?
Don't let Facebook, Instagram, TikTok, Clubhouse and other Social Media platforms overrun your content strategy – build a content strategy that you own with our tips and hints.
REVIEW: Is Flodesk the Best Email Marketing Software For Your Small Business?
If you want your marketing emails to stand out in the crowd, you need email marketing software that drives engagement through savvy, responsive design, while also making list management simple and easy. Here we evaluate Flodesk's user-friendliness and design savvy email options.
Writing The Perfect Product Description for Your Website

Do product and service descriptions really matter? The short answer is yes. Product descriptions are crucial in increasing a website’s conversion rate but are one of the most overlooked aspects of a website. As an eCommerce store owner, you should never lose a client because you didn’t provide them with sufficient information to make a purchase. Here’s how to write product or service descriptions that sell.

Launch a Custom Squarespace Website Today: How to Choose the Best Squarespace Website Template
While Squarespace offers 60+ built-in templates for you to choose from, many entrepreneurs are seeking something more unique that is customized to their needs. If you have chosen Squarespace as your website platform, we share a few things for you to consider.
Finding the Right Social Media Influencer for Your Brand
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
How Local SEO Differs From Conventional SEO
Deploying the right search engine optimization (SEO) strategy is vital to effectively market your business in search results. Here we explore two SEO strategy options and their differences.
Building Your Brand: 6 Steps to Creating Your On-Brand Logo
When creating a brand, it is important to consider what you want in a business name and logo. Here, we discuss the six steps you can take to create an on-brand logo and drive the success of your company.
3 Little eCommerce Mistakes That Cost Online Stores Millions of Dollars
Whether you’re a large or small business, chances are you’ve made at least one of these eCommerce mistakes. But the good news is, they can all be easily fixed and/or avoided.
9 Reasons Your E-Commerce Website Isn't Ranking in the Search Results
If your e-commerce website isn't ranking in the search results, you'll need to evaluate your search engine optimisation (SEO) strategy to determine the reason. Here are nine of the most common reasons your e-commerce website might not be ranking.