The Marketing Spotlight

New Instagram Features Marketers Should Be Using in 2022

With new Instagram features being released all the time it can be tricky knowing which ones are worth your while. We have picked out 7 new innovative Instagram features that we believe will be beneficial to your marketing strategy.

REVIEW: Is Flodesk the Best Email Marketing Software For Your Small Business?
If you want your marketing emails to stand out in the crowd, you need email marketing software that drives engagement through savvy, responsive design, while also making list management simple and easy. Here we evaluate Flodesk's user-friendliness and design savvy email options.
Writing The Perfect Product Description for Your Website

Do product and service descriptions really matter? The short answer is yes. Product descriptions are crucial in increasing a website’s conversion rate but are one of the most overlooked aspects of a website. As an eCommerce store owner, you should never lose a client because you didn’t provide them with sufficient information to make a purchase. Here’s how to write product or service descriptions that sell.

10 Lead Magnet Ideas for Physical Products
Can businesses that sell physical products online or in-store, benefit from lead magnets? The answer is yes! Here, we share 10 types of lead magnet ideas you can use to grow your customer base.
The Best-Paid Stock Photography Providers for Feminine Focused Businesses
A picture is worth a thousand words, especially if your business exudes a feminine brand style! Choose imagery that accurately represents your brand.