The Marketing Spotlight

How Longer Instagram Captions Can Help You Reach More Followers
Leverage the power of words on Instagram with longer captions. The trend towards substantive, mini-blog posts is expected to intensify in 2023, resulting in increased engagement. Capture your audience's attention and maximize your presence with impactful longer captions.
Say Goodbye to External Link-in-Bio Providers on Instagram
  Do you remember the first time you realised that Instagram doesn’t allow you to post links in captions? We do - and let’s just say there was some swearing in our office that day. All we wanted to do...
The Ultimate Guide to Social Media Image Sizes in 2023
Social media image size requirements can change overnight so you should check in to  ensure you are sizing them to perfection. Here we highlight the latest social media sizes for various platforms to boost your brand's reputation!
New Instagram Features Marketers Should Be Using in 2022

With new Instagram features being released all the time it can be tricky knowing which ones are worth your while. We have picked out 7 new innovative Instagram features that we believe will be beneficial to your marketing strategy.

How To Choose The Best Social Media Scheduling Tool?
Social media scheduling tools are a must-have for creating a seamless social strategy. With countless tools available, the hard part is choosing the best tool for your content needs. Here are our top 5 social media scheduling tool picks!
How to Benefit From Instagram's Search Engine
Are you finding you're not getting the views or engagement you hoped for on Instagram? Instagram’s algorithm is always changing which can make things difficult. View our detailed guide on how to show your content to the best possible users!
If Social Media Changes, Will It Affect You?
Don't let Facebook, Instagram, TikTok, Clubhouse and other Social Media platforms overrun your content strategy – build a content strategy that you own with our tips and hints.
The Pros and Cons of Instagram for Your Business
Wondering why to choose Instagram over the other online platforms? Social media can be a powerful marketing tool, but finding the ones that best meet the needs of your organization can be challenging.