Day 1: Understanding Instagram

Instagram is one of the most powerful social marketing platforms available. You know why?

Because humans are social and emotional creatures at heart and these elements form the basis of our purchasing decisions far more than anything else. And so, social media allows us to serve content in a way that aligns completely with our innate psychology. If you get it right, a good Instagram marketing strategy can make a significant impact on your business success.

In a nutshell, Instagram allows you to:

  • Reach new potential customers or clients
  • Build a follower base who are interested in what you offer and have actively decided to stay connected with you to learn more
  • Create positive relationships between your brand and your followers
  • Connect directly with your audience (making it easy to conduct market research and develop new products and offers)
  • Promote and sell your products and services to increase revenue

In this tech-savvy world, consumers are looking to connect on a deeper level with the businesses and brands they buy from. We live in an era of unprecedented choice, so the business that connects with the consumer will ultimately earn the consumers dollar.


People buy from brands and businesses that they like, know, and trust.

Instagram makes it easy to build up the “like, know, trust factor” with audiences, especially as Instagram becomes a part of their daily lives and scrolling. Consistently posting allows you to stay front of mind with consumers on the platform - building up that relationship, and creating a deep sense of loyalty and trust.

Instagram is a long game – there are no quick wins.

Instagram is about building relationships, and, much like any person-to-person relationship, you cannot manufacture feelings of trust, connection, and intimacy. Those things have to be built with consistency and forming a bond of trust.

It is hard to be friends with someone if you never talk to them, and it is harder to be friends with someone you do not trust. These same principles apply to Instagram and social media marketing. Approach it as a relationship, and be willing to invest the time, effort, and nurturing a relationship truly takes.

Where will Instagram fit into your overall marketing strategy?

It is essential to note that Instagram offers unlimited pro’s, but it is also important to be aware that it may not suit all, as it comes with varied con’s. Careful consideration should be given to whether it is suitable for your brand strategy, industry, business goals and target audience. If it is an appropriate marketing channel for you, it can be used in many different ways as part of your broader marketing strategy.

To get the best results out of your social marketing, you need to formulate a social strategy into your marketing plan. It’s essential to map out your entire marketing strategy and understand which parts of the customer sales journey are covered, and where.

Lead Generation

For some, it may become a primary source of lead generation and building brand awareness where the focus is heavily on growing the follower base.

Relationship Building

For others, it may be used as more of a support function, nurturing existing customers or clients and maintaining a connection between them and the business - while lead generation happens elsewhere.

Sales Channel

And for those who are lucky enough to have built up strong brand awareness and have plenty of warm and hot leads, Instagram may be a place to post new products or services, to encourage direct purchasing.


Setting your Instagram goals

Your Instagram goals will depend on a variety of factors, including how much brand awareness you already have (or don’t have), how much of an existing customer or client base you have, and how the rest of your marketing is functioning to acquire and warm up leads.

One of the great things about Instagram – it can cover all your marketing bases. From lead generation and brand awareness, all the way through to sales. This gives you a lot more control on how you can use it and the type of user experience you are giving your audience.

Let’s say you have powerful email marketing campaigns that get great results in warming up and converting leads to sales… in this instance, Instagram may be best utilised to bring in new leads and expose your brand to new audiences. Once they follow, your content can push them to sign up for the email list, rather than to encourage direct purchases – because you know your email list converts very well.

Maybe you have persuasive paid ads or PR campaigns that handle lead generation for you, in this instance, Instagram becomes a place where warmer, more curious leads come to be a part of your community and learn more about your offers. Or the inverse may be true: perhaps your best conversions are happening on retargeting ads, so Instagram’s priority can be pushing new leads to your website to be captured by your pixel.

These mentioned examples showcase why it is imperative to think about your overall marketing strategy, where your strengths and weaknesses are, and decide precisely how Instagram is going to play a part in the journey between awareness and conversion for your target audience.


High follower count vs. high-value followers

When starting on Instagram, many businesses want to push for a high follower count, believing the “vanity metrics” will give more legitimacy to their business. While follower count can establish some credibility, it’s important to remember that nurturing an engaged community is what matters on Instagram.

A high number of followers who don’t engage with your content will have a long-term negative impact on your account due to the way the algorithm works. You only want to push for high volume follower growth once you know your content strategy is getting high engagement rates and genuinely working to attract and convert your core audience, of high-value followers.

Don’t rush into giveaways, influencer campaigns, generic paid ads, and other larger-scale growth methods until you know your chosen content strategy and approach is working well organically. If not, you can end up with a stagnant account with low engagement which can take a lot of time and effort to recover from.

Some ways Instagram can fit into your overall marketing plan:

  • Encourage sign-ups to your email list
  • Guide visitors to specific offers on your website to be retargeted by paid ads
  • Push visitors to the “next stage” of deepening your relationship (e.g. viewing a blog, visiting your YouTube channel, enquire, download a lead magnet etc.)
  • Incentivise purchases through shopping tags and/or strong calls to action
  • Create social proof for further PR opportunities


The best apps and resources to help you get started with Instagram:

Planning and scheduling posts: Planoly, Buffer, Plann, Preview

Edit photos: Adobe Lightroom, Snapseed, VSCO

Create graphics: Canva, Adobe Spark, Adobe Photoshop

Edit videos: InShot, Animoto, Promo

Post and stories templates: The Ultimate Modern Femme Social Media Template Bundle


This is only Day 1 of 7 Days of Instagram Education!

You won't want to miss out on all the juicy Insta-tips, concepts, ideas and those great marketing tips we are known for!

So, what are you waiting for – add to your subscriber list to master Instagram! We will see you again tomorrow to educate you on The Algorithm (keep an eye on your inboxes!).

Day 1


How you can use Instagram, where it can fit into your overall sales and marketing strategies, and how to set your IG goals.

Day 2


Exactly HOW the algorithm works and how to use it to your advantage.

Day 3


How to find your target market on Instagram and conduct competitor research to help inform your own IG strategy.

Day 4


How to use hashtags to reach more of your target market easily (and the killer mistakes everyone makes that you must avoid!).

Day 5


EVERYTHING you need to know to create on-brand, highly relevant posts that your audience will love.

Day 6


Developing your story strategy to deepen your audience relationship and increase brand loyalty.

Day 7


Find out the BEST strategies for growing your Instagram community, and reach your Instagram goals.

Day 8


We give you an exciting exclusive offer, only our Instagram education subscribers can get! It is not available anywhere else!