Brand Essentials Package | Creating Your Brand Identity
Brand Essentials Package | Creating Your Brand Identity
Brand Essentials Package | Creating Your Brand Identity
Brand Essentials Package | Creating Your Brand Identity

Brand Essentials Package | Creating Your Brand Identity

Regular price $2,750.00 Save $-2,750.00
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Digital Product/Service. No shipping required.

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Your brand identity is essentially the face of your business and you are putting it out there into the world to entice and connect with your target market. It is what sets you apart from your competitors. It has also been proven that displaying your brand consistently across all platforms can increase revenue by up to 23% - need we say more!?

Included in your package: 

  • A newly designed and loved logo (chosen from 6 variant options)
  • A complementary Sub-logo & favicon
  • Developed colour palettes
  • 3 established font styles (includes heading, sub-heading & body font)
  • Specialised icons and graphic themes (delivered as 3 x SVG & PNG graphic elements)
  • 1 x New business email sign off template
  • 1 x New email header banner for your mailer campaigns
  • 1 x New promotional email footer
  • + Bonus: 1 x promotional graphic option of your choice

Instead of wasting hours of frustration trying to do your branding yourself or losing precious time on a mediocre graphic designer, let our Art Director and Senior Professional Graphic Design team capture your brand with a clear, memorable and marketable brand identity package.

The Basic Brand Pack Includes

Firstly, and most importantly, we'll establish a brand brief to determine what makes your brand tick! This will be done in accordance with a brand strategy based on your direction, feeling, design elements, likes and dislikes, and other brand examples and guidance from your brand profile form.

Stage 1: Brand Concepts - Logo and Colour Options 

We will provide you with 6 different initial logo variations for your logo, choose the one you love most, and we will then explore the colour palettes and layouts based on your brand direction.

Stage 2: Review, Analysis and Resubmission of Logo Variants with Finalisation

You will have the opportunity to review the various logo options, colour palettes, and requested amendments. After that, we will provide you with your finalised version of the logo and colour palette.

Stage 3: Building Brand Elements 

Once the logo and colour palette has been finalised, we will create you two sub-logo options, font styles, specialised icons and graphic themes to add to the overall success of your brand look and feel.

Stage 4: Digital Promotional Assets

Lastly, we will provide you with a business email sign-off template, 1 x email campaign header, 1 x promotional email campaign footer + one more promotional graphic option of your choice.

The Order Process

Once you have submitted your order, you will receive an email with further instructions to complete your design brief questionnaire, so we can create your suite of branding components.

Once you have submitted a complete questionnaire, stage 1 commences.

Turnaround Time: 2 weeks from that initial primary logo approval. 

Common Questions

What happens if I do not like any of the initial 6 logo options? 
Our primary goal is to develop a crystal clear brief that captures precisely what type of design style you are after. Design is a subjective art form, so being honest and concise with the brief is extremely important. If you do not like the first 6, we will offer you another round of logo concepts to choose from. If this second round does not capture your attention, we will happily credit you the remaining amount of hours in your package to use on any other service we offer. 

Can I print my logo in high resolution? 
Yes, you certainly can. Your logo will be delivered in a high-resolution EPS format, along with PNG on translucent, and web-ready JPGs. We provide you with all the working art files to use. Upon request, we can even supply you with the packaged working Adobe Illustrator file so that you can keep this as a handy reference 

How fast can I get this done? I have an urgent deadline.
Fast turnaround times on logos or brand naming are not possible on original graphic art projects. This is because you cannot force greatness. Although extremely talented, our Senior Art Director and Design Team require the time to think creatively and cannot create your memorable logo under pressure. For this reason, our design studio has upheld predictable timeframes and 9-5 hours of operation over the years. Just ask Peggy how much she hates being creative under pressure.