Beauty Manufacturing & Brand Development
EXPERT PRODUCT MANUFACTURING AND BRAND DEVELOPMENT
EXPERT PRODUCT MANUFACTURING AND BRAND DEVELOPMENT
Creating the different for beauty, cosmetics, and home care brands
ABOUT THE CLIENT
ABOUT THE CLIENT
pH Factor takes their clients from innovative idea to market-ready product
More than just a lab, this client specialises in everything from beauty, cosmetic, and home care product manufacturing, all the way to brand development and product marketing. With decades of combined experience, these experts create award-winning products and shape much-loved brands. A passion for education runs through everything they do, ensuring each and every client walks away empowered with knowledge and equipped with the information they need to create a truly successful brand.
THE CLIENT’S VISION
THE CLIENT’S VISION
Their previous brand assets and website were basic and utilitarian, lacking in the personality that truly defines this client. The client’s vision was to develop a fresh, updated brand and website that reflects the company’s direction and values, while communicating the scope of services and expertise they provide.
WEBSITE INSIGHTS
& STATS
11
Page Designs
6,000+
Words Written
80+
Social Media
Posts
Created
THE BRIEF
THE BRIEF
Create a brand and website that evoke the client’s core mantra: ‘Science is fun!’ The website needed to convey the client’s impressive expertise and define them as the industry leaders they truly are, while retaining an approachable and friendly feel that puts visitors at ease and makes their goals feel achievable. Not only that, the website needed to be multi-functional, promoting not just their state-of-the-art lab facilities and product manufacturing capabilities, but also their range of workshops, products, and consulting services, too.
Create a brand and website that evoke the client’s core mantra: ‘Science is fun!’ The website needed to convey the client’s impressive expertise and define them as the industry leaders they truly are, while retaining an approachable and friendly feel that puts visitors at ease and makes their goals feel achievable. Not only that, the website needed to be multi-functional, promoting not just their state-of-the-art lab facilities and product manufacturing capabilities, but also their range of workshops, products, and consulting services, too.
MOBILE DESIGN
MOBILE DESIGN
Creating A Smooth Mobile Experience
With an ambitious website design like this one, creating a smooth mobile experience can be a challenge. Many hours were spent developing and refining a mobile-friendly website experience that retained the essence of the desktop site.
BRAND IDENTITY
BRAND IDENTITY
BRAND IDENTITY
We created a fresh, engaging, and fun brand identity for this client. Going beyond just a logo, we developed a vibrant colour palette and accompanying graphic elements to create a brand that truly captures the essence of the brand’s personality and values. Bold shapes, scientific molecule elements, and bright colours all come together to create a brand that conveys both serious expertise… and serious fun!
We created a fresh, engaging, and fun brand identity for this client. Going beyond just a logo, we developed a vibrant colour palette and accompanying graphic elements to create a brand that truly captures the essence of the brand’s personality and values. Bold shapes, scientific molecule elements, and bright colours all come together to create a brand that conveys both serious expertise… and serious fun!
THE PACKAGE
This client received a new brand (including logo, colours, and graphic elements), a custom built Wordpress website (including design, copywrwiting, and development), blog copywriting, and social media content creation for their social channels. This extensive mix of services allowed the client to successfully launch their new brand and website to an engaged audience from the very beginning.
Services Used
- Deluxe Brand Pack
- Custom Website Design for Wordpress
- Blog copywriting
- Social media strategy & content creation
- Hourly marketing support services
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY
The client wanted to launch their fresh new brand and website to an engaged audience, so we created a social media launch strategy complete with posts for Instagram, Facebook, and LinkedIn to build hype and engagement. Following the launch period, we continued to create strategic content that grew their accounts and engagement rates, helping them become further established as true experts in their field.
The client wanted to launch their fresh new brand and website to an engaged audience, so we created a social media launch strategy complete with posts for Instagram, Facebook, and LinkedIn to build hype and engagement. Following the launch period, we continued to create strategic content that grew their accounts and engagement rates, helping them become further established as true experts in their field.
SEO DISCLAIMER: You may notice we refer frequently to ‘our client’ rather than the business name. This is so that we don’t impact on the SEO of our clients (we always do our best to protect and ensure they rank well in search engines). What can we say, we love our clients! To find out who they are, simply watch the video above.