The Marketing Spotlight

Brand-Basics · Instagram · Organic SEO · Social Media ·
Say Goodbye to External Link-in-Bio Providers on Instagram
  Do you remember the first time you realised that Instagram doesn’t allow you to post links in captions? We do - and let’s just say there was some swearing in our office that day. All we wanted to do...
Brand-Basics · Branding · Marketing ·
How To Personalise Your Brand
If you are looking to create an authentic experience for your customers, personalised marketing is worth investing in! Here are our top tips and strategies for humanising your brand in 2023 and beyond.
Brand-Basics · Branding · Fonts · Logo · Marketing ·
The Hidden Meaning of Fonts
It's not just the words themselves that matter. How your words appear visually — the specific typefaces and fonts you use on your website and in your logo design — matters too. 
Brand-Basics · Branding · Business Tools · eCommerce ·
Customers Are Bonding To Brands
If you want to succeed as an eCommerce business you must have more than a good product - you need a strong brand! Here’s everything you need to know about building a powerful brand in a competitive market.
Brand-Basics · Logo · Marketing ·
How Much Should You Pay for a Logo Design?
Your logo design is one of the most important decisions your business will ever make - so it’s important you get it right. If you want to find a winning logo design at a price your company can afford, keep on reading.
Brand-Basics · Branding · Business Name ·
Create Your Business Name With Our Handy Guide
Your business name matters. We provide you with the strategy you need to navigate the most important factors involved in naming your business, and help you to generate a distinctive, memorable name that will excite your staff, build buzz in your industry, and immediately connect with your future customers. 
Brand-Basics · Content Creation · Copywriting ·
Writing The Perfect Product Description for Your Website

Do product and service descriptions really matter? The short answer is yes. Product descriptions are crucial in increasing a website’s conversion rate but are one of the most overlooked aspects of a website. As an eCommerce store owner, you should never lose a client because you didn’t provide them with sufficient information to make a purchase. Here’s how to write product or service descriptions that sell.
Brand-Basics · Branding · Marketing · 1 comment ·
Building Your Brand: 6 Steps to Creating Your On-Brand Logo
When creating a brand, it is important to consider what you want in a business name and logo. Here, we discuss the six steps you can take to create an on-brand logo and drive the success of your company.
Brand-Basics · Branding · Marketing ·
10 Brand Marketing Tips To Jump Start Your Small Business On A Budget
Building and marketing a brand has never been more important, but creating a winning brand identity on a budget, is no easy task! Whether your small business is new or established, the identity you create impacts every facet of your success.
Brand-Basics · Branding · Customer-Centric · Marketing ·
6 Concepts to Help You Develop Your On-Brand Logo
Brand image is a marketing necessity that requires a holistic approach. From your business name to your logo to your products or services, everything about your brand should work to build your audience and their trust.
Brand-Basics · Branding · Content Creation · Marketing · Stock Images · Website Design ·
The Best-Paid Stock Photography Providers for Feminine Focused Businesses
A picture is worth a thousand words, especially if your business exudes a feminine brand style! Choose imagery that accurately represents your brand.
Brand-Basics · Marketing ·
Build Your Brand Online: Craft Your Brand Identity in 7 Steps
If you operate an e-commerce company, a traditional brick-and-mortar shop, or do business both online and in-person, building your brand online is more important than ever.
Brand-Basics · Marketing ·
The best FREE image libraries to get your website & socials noticed!

Everybody loves a good freebie! Especially businesses on a tight budget. We have compiled a list of the best FREE stock photography providers you can use when building your brand image.

 
Brand-Basics · Marketing ·
6 Ways To Define Your Target Market
Whether you are a new entrepreneur or an established business with a healthy customer base, it never hurts to appropriately define your target market.