The Marketing Spotlight

New Instagram Features Marketers Should Be Using in 2022

With new Instagram features being released all the time it can be tricky knowing which ones are worth your while. We have picked out 7 new innovative Instagram features that we believe will be beneficial to your marketing strategy.

How To Personalise Your Brand
If you are looking to create an authentic experience for your customers, personalised marketing is worth investing in! Here are our top tips and strategies for humanising your brand in 2023 and beyond.
Top eCommerce Trend Predictions for 2022
Are you looking to keep up with your consumer’s desires and demands in 2022? If you are looking to transform your user’s online experience, here are our top e-commerce predictions for you to consider.
The Hidden Meaning of Fonts
It's not just the words themselves that matter. How your words appear visually — the specific typefaces and fonts you use on your website and in your logo design — matters too. 
How Much Should You Pay for a Logo Design?
Your logo design is one of the most important decisions your business will ever make - so it’s important you get it right. If you want to find a winning logo design at a price your company can afford, keep on reading.
Finding the Right Social Media Influencer for Your Brand
Social influencers are important for social media marketing. They help promote a brand to bring attention to its products for a boost in sales. If you decide to work with influencers, here is how you choose the right one.
How Local SEO Differs From Conventional SEO
Deploying the right search engine optimization (SEO) strategy is vital to effectively market your business in search results. Here we explore two SEO strategy options and their differences.
Building Your Brand: 6 Steps to Creating Your On-Brand Logo
When creating a brand, it is important to consider what you want in a business name and logo. Here, we discuss the six steps you can take to create an on-brand logo and drive the success of your company.
3 Little eCommerce Mistakes That Cost Online Stores Millions of Dollars
Whether you’re a large or small business, chances are you’ve made at least one of these eCommerce mistakes. But the good news is, they can all be easily fixed and/or avoided.
10 Lead Magnet Ideas for Physical Products
Can businesses that sell physical products online or in-store, benefit from lead magnets? The answer is yes! Here, we share 10 types of lead magnet ideas you can use to grow your customer base.
10 Brand Marketing Tips To Jump Start Your Small Business On A Budget
Building and marketing a brand has never been more important, but creating a winning brand identity on a budget, is no easy task! Whether your small business is new or established, the identity you create impacts every facet of your success.
6 Concepts to Help You Develop Your On-Brand Logo
Brand image is a marketing necessity that requires a holistic approach. From your business name to your logo to your products or services, everything about your brand should work to build your audience and their trust.
10 Conversion-Crippling Email Marketing Mistakes to Avoid
Businesses generate an average of $38 in revenue for every $1 invested in email marketing. If you're making any of these 10 conversion crippling mistakes, you can expect a lower (or negative!) ROI.
The Pros and Cons of Instagram for Your Business
Wondering why to choose Instagram over the other online platforms? Social media can be a powerful marketing tool, but finding the ones that best meet the needs of your organization can be challenging.
5 Tips For Capturing Professional Instagram Photos With a Smartphone
Compete with the best of Instagram's influencers - pull out your smartphones and get snapping! We share 5 tips on how to optimise your smartphone photos and create professional-looking content.
The Best-Paid Stock Photography Providers for Feminine Focused Businesses
A picture is worth a thousand words, especially if your business exudes a feminine brand style! Choose imagery that accurately represents your brand.
Build Your Brand Online: Craft Your Brand Identity in 7 Steps
If you operate an e-commerce company, a traditional brick-and-mortar shop, or do business both online and in-person, building your brand online is more important than ever.
10 E-Commerce Mistakes That Are Costing Your Business Conversions

Is your e-commerce conversion rate low? It's time to identify your errors and make improvements for better sales.

5 Tips for Building Landing Pages That Convert
How to build a high-converting landing page that converts online traffic into paying customers or email list subscribers.
10 Tried-and-True Tactics for Local SEO Marketing
10 tried-and-true tactics for local SEO marketing that will improve sales, boost rankings and provide better online exposure.
5 Email Marketing Providers Made For Small Business
We bring you some of our favourite email marketing software providers and outline each of their pros and cons to help you decide which one will best serve your small business needs.