Insta-Tips

Learn how to connect better with your target market by aligning your values with theirs. Let's explore how shared values can help you create a deeper and more meaningful connection with your audience.

Identifying your target market is key to staying ahead of the competition. Learn how to define your audience and tailor your marketing to their needs to achieve success in your business.

​​Power words are captivating and naturally elicit emotional responses from people. You can use them in your descriptions as your secret weapon to drive website purchases.​​​​​​​​​​​​​​​​Here's a shortlist of some of our favourite power words:​​​​​​​​​​​​​​​​⚡️ Sensational​​​​​​​​⚡️ Stunning​​​​​​​​⚡️ Spectacular​​​​​​​​⚡️ Breath-taking​​​​​​​​⚡️ Delightful​​​​​​​​⚡️...

80% of our new clients come from referrals given by 20% of our current clients. Do you have a system to generate referrals? 💌​​​​​​​​​​​​​​​​Existing customers can be your best source of new business, and the simplicity of a powerfully effective...

So you've worked hard on creating a great website. But how do you drive consistent traffic? Here's some of our top ways to drive traffic 👇​​​​​​​​ ​​​​​​​​➡️ Search Engine Optimisation (SEO) of on-site content to drive search engine referrals​​​​​​​​➡️ Turning...

Well, we would love to support you and your brand. ​​​​​​​​​​​​​​​​We’re a diverse team of friendly, strategic, hands-on brand and marketing experts and we promise we have a solution that suits just where you are in your current business journey,...

⭐ATT: Health & Wellness Brands | An important announcement! ⭐ Big changes are coming to the influencer marketing scene in Australia, so now is the time to revisit your 2022 marketing strategy. An update to the TGA Advertising Code states...

 When it comes to being the go-to expert, the most talked about brand online and the one your customers go to time and time again, it’s never about the products you sell and the services you provide (even if it...

In an age where content is Queen of the brand, does your content feel lifeless and devoid of any engaging words, themes, or interesting banter? If so, you're not alone. Spawned by the amount of content we create out and...

🥳 Brand reps, cheerleaders, influencers, partners, supporters – these are all names to describe the same thing– an affiliate. ​​​​​​​​​​​​​​​​Navigating the brand affiliate minefield is no easy feat! But did you know that setting up and running a brand affiliate...

Remember: Rome wasn’t built in a day, but they were laying bricks every hour, seeking advice from the builder, architect and the entire village to bring it all together, because one person simply could not do it all #lolIt’s the same...

Are you finding yourself stuck in the marketing hamster wheel approaching 2022 the same way you did last year? Maybe because you are time poor, or lacking creativity, and new ideas to reach your customers, or maybe because it’s easier...

You've probably heard about influencer marketing, right? And in recent years we've seen the rise of the micro-influencer, too. Unlike regular old influencers who boast hundreds of thousands of followers (if not millions!), micro-influencers are niche content creators with anywhere...

Are you ready to add a little Holiday cheer to your Marketable Brand this festive season? 🎄 As an e-com biz owner, we know you're in the thick of the mad rush of the silly sales season. But you can...

Hands up if you’ve felt bombarded and #veryoverwhelmed with way too many sales messages, offers, promos, discounts and more during the Black Friday and Cyber Monday sales over the last week? 🙋‍♀️It was a lot. The emails. The ads. The text messages....

That’s me (Peggy) 🤓, I smile a lot. I can't help it. I'm just a smiley type of person. Luckily, clients like seeing a smile over Zoom. Especially when they come to me with upsetting website problems caused by their...

🌿 Consistent content marketing is a game-changer for your long term business success. How? To put it simply: It builds relationships by increasing recognition and trust. Showing up with consistent, on-brand content makes it easier for consumers to recognise &...

If your sales strategy is a bit like "upload new products, post to social media, and hope for the best" then listen up. The theory of cognitive bias and how it impacts buying decisions is about to rock your sales...

🛠 Mrs Fix It reporting for duty! (That's the nickname my clients have given me! 🤣) I'm Peggy, a brand & website strategist who has generated well over $10.8 Million in sales revenue for my clients. At Marketing Your Brand,...

Customers are spending more time researching their purchases than ever before. With so much information and ease of comparison at our fingertips, it's more essential than ever to understand exactly what drives your customers to purchase. According to Google’s recent...

How can you use cognitive bias to your advantage? ✅ Make sure your proposition is compelling to the customer as they evaluate their options ✅ Position your brand strategically so that your presence is felt by the shopper as they...