Insta-Tips

Customer-Centric · Marketing · Strategic Marketing ·
Target Market Connection Through Values
Learn how to connect better with your target market by aligning your values with theirs. Let's explore how shared values can help you create a deeper and more meaningful connection with your audience.
Business Tips · Customer-Centric · Strategic Marketing ·
Find Your Target Market Advantage
Identifying your target market is key to staying ahead of the competition. Learn how to define your audience and tailor your marketing to their needs to achieve success in your business.
Content Creation · Customer-Centric · Social Media ·
Share User-Generated Content
One of the best ways you can boost your customer and brand experience as an eCommerce brand is by encouraging your customers to share, tag, and promote your brand online through user-generated content. ​​​​​​​​​​​​​​​​Original, brand-specific content gives your customers a...
Branding · Customer-Centric · Strategic Marketing ·
How To Be The Brand Your Customers Love In 2022
 When it comes to being the go-to expert, the most talked about brand online and the one your customers go to time and time again, it’s never about the products you sell and the services you provide (even if it...
Branding · Customer-Centric · eCommerce ·
Here's Our Secret To E-Commerce Success
Ecommerce thrived when the pandemic first hit and continues to thrive with the rise in online shopping and the permanent shift in consumer behaviour. Online will only get more competitive, and the consumer's expectations will only increase - to stay...
Customer Service · Customer-Centric · Marketing ·
Creating An Ideal Customer Versus Selling A Service
So you’re trying to sell services, but it’s not going as smoothly as you thought. And it’s not like you haven’t tried. You’ve set yourself sales goals. You’ve networked. Maybe you’ve even tried to run an ad or two… but...
Customer-Centric · Digital Marketing · Strategic Marketing ·
A Little Holiday Cheer To Your Marketable Brand
Are you ready to add a little Holiday cheer to your Marketable Brand this festive season? 🎄 As an e-com biz owner, we know you're in the thick of the mad rush of the silly sales season. But you can...
Customer-Centric · Marketing · Strategic Marketing ·
YOU DID IT! You Survived... BFCM!
Hands up if you’ve felt bombarded and #veryoverwhelmed with way too many sales messages, offers, promos, discounts and more during the Black Friday and Cyber Monday sales over the last week? 🙋‍♀️It was a lot. The emails. The ads. The text messages....
Customer-Centric · Strategic Marketing ·
Identifying Your Customer Touchpoints
Customers are spending more time researching their purchases than ever before. With so much information and ease of comparison at our fingertips, it's more essential than ever to understand exactly what drives your customers to purchase. According to Google’s recent...
Customer-Centric · Strategic Marketing ·
How Happy Are Your Customers?
😊 Happy customers are a business's greatest asset. How happy are your customers? Almost half of all consumers tell their friends and family about their favourite purchases at least once a week* and consumers trust referrals from people they know...
Customer-Centric · Marketing · Strategic Marketing ·
The Modern Consumer Decision-making Process
🛍 Knowing how consumers make purchasing decisions can unlock a whole new world for your marketing and sales strategies. Here's a rundown of the 5 steps ⤵️ 1️⃣ Recognition of the need. The customer says, "I need a certain product,...
Customer-Centric · Insta-Tips · Strategic Marketing ·
Tips For Figuring Out Your Ideal Customer Avatar Once and For All
👥 Defining your target market doesn't have to be complicated. Here's our top tips for figuring out your ideal customer avatar once and for all ⤵️ 1. Consider your product. What are the benefits? What problems does it solve? Now...
Customer-Centric · Insta-Tips · Strategic Marketing ·
Collecting & Publishing Customer Reviews Is NON-NEGOTIABLE
❤️️ Collecting & publishing customer reviews is NON-NEGOTIABLE. Here are three key reasons why ⤵️ 1. Published customer reviews - both on your website & other consumer review websites - can help your website rank much better in search engines....
Brand-Basics · Customer-Centric · Strategic Marketing ·
Do You Have A Brand Promise?
Your brand promise is what your customers and clients expect to receive every time they interact with your brand. ✅ It's the benefit or benefits your brand delivers, and to be effective, it needs to be credible, sustainable, and consistent....
Customer Service · Customer-Centric · Insta-Tips ·
Are You Creating Positive Experiences For Your Customers?
Are you creating positive experiences for your customers that leave them even more in love with your brand? ❤️️  Sometimes it's easy to get so distracted with attracting customers and getting them to buy, that we leave customer experience by the...
Customer-Centric · Insta-Tips · Marketing · Strategic Marketing ·
What You Should Include In Your Ideal Customer Profile?
So you know you need to have an ideal customer profile... but what do you actually include in it? Here's some ideas to get you started: ✅ WHO are they? Are there are any specifics around age, gender, location, job...
Customer Service · Customer-Centric · Insta-Tips ·
How To Use Proactive Customer Support To Improve Customer Experience
💬 Have you ever been in the process of online shopping, or arrived at the checkout, and had a little box pop up asking you if you need help? That’s an example of proactive customer support. Instead of waiting for...
Customer Service · Customer-Centric · Insta-Tips ·
Here's Why You MUST Respond To Negative Reviews
Here's why you MUST respond to negative reviews (even when you want to crawl under a rock and pretend they don't exist...) 🗯  First of all, sticking your head in the sand will hurt your local SEO because Google looks at...
Customer Service · Customer-Centric · eCommerce · Insta-Tips ·
How Easy Is It For Customers To Contact Your Customer Service?
When a potential customer has a question while browsing your website, what happens?  One great way to boost e-commerce conversions and put some human touch back into your brand is to use live chat widgets on your website. This helps...
Analytics · Customer Service · Customer-Centric · Marketing ·
Take A Deep Dive Into Your Current Customer Statistics
👥 When was the last time you took a deep dive on your current customer stats? If you haven't checked in on your target market lately, now might be the time to check your demographics and do some extra research....
Customer Service · Customer-Centric · Insta-Tips ·
How To Get More Positive Reviews From Customers
If positive reviews feel hard to get, then read this! ⤵️ Consider implementing these tips: ✅ Send follow-up emails asking for customers to review their purchase ✅ Offer incentives like promo codes for future orders in exchange for reviews ✅...